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How AI is changing the way D2C brands sell online - and what to do about it. Weekly research, verified stats, and practical takes from the team behind the Conversion Catalyst webinar.
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Be cited by ChatGPT, Gemini, Claude & Perplexity. Start here.
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ChatGPT Virtual Try-On: Product Data for UK Fashion Brands
ChatGPT now has virtual try-on and Favorites. What OpenAI says, where its pages are silent on the UK, and the product data we check for fashion retailers.
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Bing AI Grounding Controls: What UK Sites Need to Know
Microsoft now lets sites set AI training and AI grounding separately. Here’s what the dates mean for Copilot and Bing citations, and how we approach it.
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What AI Agents Do on Websites: Microsoft Clarity Data
Microsoft Clarity studied more than 5.2 million AI agent sessions. Here’s what agents did on websites, how they identify themselves, and what we check.
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What Google Connected Apps Means for UK Retailers
Google Connected Apps let people use third-party apps in AI Mode and Gemini. Search is still US and English only. Here’s how we’re getting retail sites ready.
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The Missing Shopping Assistant: Why D2C Websites Need to Understand Customer Intent
Discover how e-commerce is shifting from keyword search to understanding customer intent, with real-world examples of the modern shopping assistant.
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Your Highest-Intent Customers Are Being Let Down by Search
How D2C brands can turn search abandonment and “no results” pages into conversion opportunities with AI-powered website search.
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AI in Travel: How AI Is Changing Travel Discovery and Booking
AI is changing how travellers research, compare and book. Discover why travel brands need AI visibility and on-site conversational AI agents to turn discovery into conversion.
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The Best Way to Recover an Abandoned Cart? Prevent It.
Cart abandonment is primarily an information gap. Placing a real-time conversational AI agent at the point of intent resolves this gap and secures the sale.
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The New D2C Growth Channel: Why Conversational Commerce Matters in 2026
A data-backed overview of conversational commerce statistics, covering AI shopping behaviour, customer expectations, e-commerce conversion, and the future of D2C buying journeys.
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