Conversion Catalyst Webinars
Insights for marketing leaders accountable for revenue. Real strategies for D2C brands, marketing ROI, and customer acquisition.
41% of consumers now use AI to discover products. AI-referred traffic converts 31% higher than organic search. But most D2C brands are completely invisible in C
41% of consumers use AI to find products. AI referrals convert 31% higher. But nobody has successfully bought through an AI agent; OpenAI tried Instant Checkout
71% of consumers want brands to anticipate their needs. Only 34% deliver. That 37-point gap is costing enterprise D2C brands 10-15% of revenue, according to McK
Your best sales person remembers every customer, knows the full catalogue, recommends the right product at the right moment, and never takes a day off. That per
This week, Bloomberg declared retail "the next industry disrupted by AI." Google and Shopify launched the Universal Commerce Protocol. Mastercard processed the
Traffic from AI assistants to retail websites surged 4,700% year-over-year in 2025 (Adobe Analytics). 43% of Gen Z start product searches on TikTok. 70% use AI
Retail keywords triggering AI Overviews increased 206% between January and March 2025. When AI Overviews appear, click-through rates drop 47%. ChatGPT has 800 m
15% of your visitors use site search. They generate 45% of your revenue. But 83% of e-commerce sites still use keyword matching that breaks the moment someone t
Site search users convert at 4.63% vs 2.77% for average visitors; nearly double the rate. With organic traffic down 5.7% thanks to AI search, can you afford to